ʻUlu O Lele by Sig Zane Designs x Slowtide

Producer and Prop Stylist

A campaign for Sig Zane Designs and Slowtide’s latest Collection. ʻUlu O Lele, designed just after the fires, was their initial offering to raise aid for the devastated town. More than just functional, each item carries a deeper meaning. The ʻulu tree represents inspiration and resilience, and through this collection, we share our care, hope, and commitment. 10% of the net proceeds from this collection will be donated to Help Maui Rise, a nonprofit organization that directly supports Maui families affected by wildfires.

Client: Sig Zane Designs and Slowtide
Photographer: Daeja Fallas
Producer and Prop Stylist: Aja Toscano
Zen Yoshifuku
Wylie Von Tempsky

Talents: Moana, Naimila and Teraʻitea

Special thanks to Brennen Cunningham and Hannah May

february 2025